Ford’s vehicles are built tough — and amid the COVID-19 crisis, the automaker is proving that they’re built with compassion, too. Ford’s leadership just announced the rollout of the Built to Lend a Hand program: an initiative that will help customers impacted by the pandemic.
If you choose to finance your purchase through Ford Credit, Built to Lend a Hand can cover your first three months’ worth of loan payments, and defer the following three months. When the program was announced, Ford’s North American president stated, “Our dealers are incredibly connected to their communities. They’re willing to lend a hand by doing whatever it takes to help our customers in this time of need.”
In addition to mitigating the economic impact of the coronavirus — both within the automotive industry and the overall global market—the Built to Lend a Hand program is meant to help those in need secure much-needed transportation. As Mark LaNeve, vice president, U.S. marketing, sales, and service, said, “We’re a family business with a 100-plus-year legacy of steering through crises all over the world. We’ve faced down many kinds of disasters, and we’ll face down this one just the same — taking care of our customers along the way.”
The program currently applies to all new 2019 and 2020 models, with the exception of the 2020 Super Duty. If you want to learn more about the Built to Lend a Hand program, eligible vehicles, or how we’re working alongside Ford to give you reliable transportation in these trying times, give us a call at Grande Ford.